The modern-day Poker Chip transforms the aesthetic of the original into something that is striking in its contemporary style, but once you recognise the historical inspiration, the disco-era flavour is apparent. Unique amongst vintage El Primero models in terms of style and also notably rare – only about 200 were made – the G383 is relatively obscure today, perhaps because the extravagant look is not for everyone, especially with its unusual lugs. Launched in 1969, the G383 sports a wildly sectored layout in black, white, and gold that evokes a poker chip. So the classic 38 mm El Primero case of 1969 is retained, but it’s micro-blasted titanium for the first time (the other models with the same case are in steel).īy the same token, the dial design goes back to the very beginning of the El Primero. Like our past editions, the Poker Chip was conceived to be easily recognisable as a Zenith, but immediately distinct from the brand’s other designs – extracting a great idea from history and reimagining it for today. It is still a limited edition, but it will also be available at Zenith boutiques, after an initial period of exclusivity for us – click here to order. Unlike our SJX Editions by Habring 2 and Kudoke that were available only on SJX Watches and sold out almost instantly, the Poker Chip is a collaborative effort between us and Zenith. It’s as affordable as Zenith watches typically are – in fact it costs just 10% more than the Chronomaster Revival A386 in steel – but will also be available more widely. (Full disclosure: The several months spent tweaking the idea produced more than one outstanding design, so a variant is a possibility.)Īt the same time, the Poker Chip will also be more accessible than our past editions. So in early 2020, I got in touch with Romain Marietta, Zenith’s head of product development, and together we spent several months refining the concept, creating the Chronomaster Revival “Poker Chip”. But a one-for-one vintage remake has never interested me (plus I’m not a fan of the tiny lugs of the G383).
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